Journalism has embraced blogging as a better way, in many instances, to cover events and engage with the community. And media organizations are increasingly looking for ways to build partnerships with local bloggers, for both journalistic and business reasons. But there’s still a long way to go. What can be done to ensure we leave the “bloggers vs journalists” mentality in the dustbin, and how can mainstream media and bloggers work together to ensure both benefit from the relationship?
Good for: Website content managers
