Searchers, Readers, Buyers, Ambassadors. These are the types of people who will elevate your content to new heights. Without them—well, you don’t exist without them. Idris Fashan has taken the last few years learning how to research the most useful information to define those audience types, their affiliation to you and their readiness to buy. He will show you how to create content that works for search engines and is compelling enough to get shared. He will show you the ways to arrange that content for fast reading that still converts audiences. In this talk, you will learn how to find, connect and build your searchers, readers, buyers and ambassadors. You will also learn about WordPress plugins and options that will help you master and market your online content.
Good for: web designers and website content managers
