Search engine optimization (SEO) is easy, right? You just slap some keywords in the title and call it a day. Not so fast, buster. While WordPress is one of the more SEO-friendly platforms out there, it’s not perfect out of the box. In this session, I’ll go over the plugins, techniques and code changes necessary in a base WordPress install to make it as SEO-friendly as possible. Along the way we’ll discuss how SEO really works (especially local SEO) and dispel some SEO myths.
Good for: Website content managers
