{"id":661,"date":"2011-10-30T23:36:30","date_gmt":"2011-10-30T23:36:30","guid":{"rendered":"https:\/\/2011.edmonton.wordcamp.org\/?post_type=wcb_session&#038;p=661"},"modified":"2012-11-21T03:26:22","modified_gmt":"2012-11-21T10:26:22","slug":"search-engine-optimization-in-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/edmonton.wordcamp.org\/2011\/session\/search-engine-optimization-in-wordpress\/","title":{"rendered":"Search Engine Optimization in WordPress"},"content":{"rendered":"<p>Search engine optimization (SEO) is easy, right? You just slap some keywords in the title and call it a day. Not so fast, buster. While WordPress is one of the more SEO-friendly platforms out there, it&#8217;s not perfect out of the box. In this session, I&#8217;ll go over the plugins, techniques and code changes necessary in a base WordPress install to make it as SEO-friendly as possible. Along the way we&#8217;ll discuss how SEO really works (especially local SEO) and dispel some SEO myths.<\/p>\n<p>Good for: Website content managers<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization (SEO) is easy, right? You just slap some keywords in the title and call it a day. Not so fast, buster. While WordPress is one of the more SEO-friendly platforms out there, it&#8217;s not perfect out of &hellip; <a href=\"https:\/\/edmonton.wordcamp.org\/2011\/session\/search-engine-optimization-in-wordpress\/\">Continue reading <span class=\"screen-reader-text\">Search Engine Optimization in WordPress<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8169476,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[548],"footnotes":""},"session_track":[18448],"session_category":[],"class_list":["post-661","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-content"],"jetpack_shortlink":"https:\/\/wp.me\/p1De1x-aF","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"548","slug":"dana-ditomaso","name":"Dana DiTomaso","link":"https:\/\/edmonton.wordcamp.org\/2011\/speaker\/dana-ditomaso\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/8169476"}],"version-history":[{"count":5,"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/661\/revisions"}],"predecessor-version":[{"id":1011,"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/661\/revisions\/1011"}],"speakers":[{"embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/548"}],"wp:attachment":[{"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=661"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=661"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}