The objective of brainstorming is to generate a large, diverse pool of ideas in a short amount of time. Unfortunately, traditional brainstorming meetings tend to be rather ineffective.
Most group brainstorming sessions end either in frustration due to egos or dominating personalities, or with a spike of enthusiasm that quickly fades because no clear plan for follow-through was put in place. If you are a solo entrepreneur or blogger, it can be difficult to develop new material on your own without a structured system for generating and evaluating ideas.
In the first half of the workshop, we will explore the reasons for common problems with brainstorming from the perspective of the human brain, and we will cover some specific strategies to help you brainstorm more effectively in your organization. In the second half of the workshop, we will apply what we have learned to conduct a positive, productive brainstorming session as a group.
