Synopsis: If you own or help manage a website, you need to learn the growing influence Google+ can have on increasing your site traffic. This session will teach you the steps to take to properly implement Google+ into your WordPress site, such as connecting a Google+ brand page and setup of Google authorship for your blog posts. You will also learn tips on how to use Google+ posts themselves effectively for ranking in search results and capturing more real estate on Google for your content. See drastic improvements in organic traffic due to increased Click-through-rates from rich snippets, improved rankings, more search engine listings, and personalization. This session will have some technical content but is ideal for site owners, content marketers and web developers.
Ski Run Rating: Blue Square
Prereqs: Should be familiar with what Google+ is, ideally already have a Google+ page, and comfortable discussing simple WordPress template code insertions
