{"id":1269,"date":"2012-09-10T15:50:52","date_gmt":"2012-09-10T15:50:52","guid":{"rendered":"https:\/\/2012.edmonton.wordcamp.org\/?post_type=wcb_session&#038;p=1269"},"modified":"2012-11-21T10:28:40","modified_gmt":"2012-11-21T10:28:40","slug":"how-to-use-your-blog-to-build-the-know-like-and-trust-factor-using-blogging","status":"publish","type":"wcb_session","link":"https:\/\/edmonton.wordcamp.org\/2012\/session\/how-to-use-your-blog-to-build-the-know-like-and-trust-factor-using-blogging\/","title":{"rendered":"How to Use Your Blog To Build the Know, Like and Trust Factor"},"content":{"rendered":"<p><strong>Synopsis:<\/strong> If you&#8217;ve got a business online or are wanting to develop a following it&#8217;s vital that your potential clients, clients and followers get to know, like and trust you. If you want more influence, it doesn&#8217;t come from more hype and pushing &#8211; it comes from more connection and credibility. In this workshop, you&#8217;ll be learning how you can do that with your blog. &#8211; the six things you can blog about (and which are most important) &#8211; how your blog can connect with your email list and social media &#8211; how to ethically and charmingly &#8216;trap&#8217; people on your blog for hours &#8211; how your blog can lead people to buy your stuff &#8211; thoughts on things you can do every time you write a blog post to increase your reach.<\/p>\n<p><strong>Ski Run Rating:<\/strong> Green<\/p>\n<p><strong>Prereqs:<\/strong> This is pretty basic. They should know how to put up a blog post on wordpress. That&#8217;s about it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Synopsis: If you&#8217;ve got a business online or are wanting to develop a following it&#8217;s vital that your potential clients, clients and followers get to know, like and trust you. If you want more influence, it doesn&#8217;t come from more &hellip; <a href=\"https:\/\/edmonton.wordcamp.org\/2012\/session\/how-to-use-your-blog-to-build-the-know-like-and-trust-factor-using-blogging\/\">Continue reading <span class=\"screen-reader-text\">How to Use Your Blog To Build the Know, Like and Trust Factor<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5916737,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1205],"footnotes":""},"session_track":[],"session_category":[],"class_list":["post-1269","wcb_session","type-wcb_session","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2vSq1-kt","session_date_time":{"date":"","time":""},"session_speakers":[{"id":"1205","slug":"tad-hargrave","name":"Tad Hargrave","link":"https:\/\/edmonton.wordcamp.org\/2012\/speaker\/tad-hargrave\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/5916737"}],"version-history":[{"count":6,"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1269\/revisions"}],"predecessor-version":[{"id":1954,"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1269\/revisions\/1954"}],"speakers":[{"embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/1205"}],"wp:attachment":[{"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1269"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=1269"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/edmonton.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=1269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}