The ski run rating for this talk is: green.

To get the most from my presentation, people shouldn’t be easily offended by strong opinions or swearing. Also, they should be interested in words – specifically keywords. I will be telling the exciting tale of how I became the keyword person at Kick Point, as well as providing an informational how-to session on conducting basic keyword research and using the popular, wonderful and life-changing Yoast for WP plugin.