There’s no shortage of encouragement to be “solution oriented”. Much of our education is based around encouraging taking initiative and taking extra steps of initiative and creativity to solve a problem. The only problem is, in software and technology, assumptions and interpretations can greatly hamper finding the best solutions that no one may have thought of yet. Problem based thinking, and problem based selling provide a unique

This talk covers the experiences of starting and running a digital business based from Edmonton for over 15 years:

• discovering how much solution based thinking you do vs. problem based thinking,
• how solution based selling can be much more effective after a problem based approach is put into practice first,
• how cultivating a problem based thinking mindset leads to uncovering more long term customers,
• developing relationships with ideal customers so they have the best chance of lasting last many years,
• identifying your next steps to take.